American Vanity turns modern rock into a mirror — vivid, unfiltered, and built to reflect what it feels like to live in your own skin. Led by dual vocalists Virginia Franks (bass) and Luke Hoffman (guitar), alongside Luke Vanchure on lead guitar and Carter Dennis on drums, the four-piece creates music that confronts how image, approval, and identity become entangled in the attention economy — where everyone is chasing views, but no one feels seen.
Blending the depth of alternative rock with punk and art-rock influences, American Vanity delivers a sound that is contemporary, intentional, and distinctly their own. Their work explores the tension between authenticity and image, examining the line between performance and self-awareness that defines this generation of rock.
The musicians behind American Vanity are no strangers to national touring or industry recognition. Previously performing across the country as Burn the Jukebox, they have collaborated with respected brands including Schecter, Ernie Ball, SJC Drums, and Vans.
Now stepping into a new era as American Vanity, the band is preparing to release its first full-length album with Grammy-nominated producer Matt Squire (Panic! at the Disco, All Time Low, Ariana Grande). The record signals a shift toward sharper songwriting and a more deliberate sonic identity — driven by bigger hooks, raw energy, and a renewed sense of purpose.
